Posts Tagged ‘Online Marketing’

Social Media is now becoming a must to most businesses to survive

There is no denying that the world has undergone, or still is experiencing, a rapid social media hype phase over the past two or so years… and it is no longer economically viable as a business to ignore this emergence in the global industry. Social sites such as Facebook, Twitter, You Tube and MySpace continue to draw millions of users, all of which are potential consumers to the products and services your business may offer. This is where social media optimization (SMO)comes in as a crucial tool to ensuring that you get the most out of the demographics that lie in the targeted social site. The basic principle behind social media optimization is to draw a good amount of traffic to your site. It is therefore not surprising that after search engine optimization, social media optimization has become one of the most used techniques for the online promotion of a website and it is for this very reason that SMO is crucial to the online success of your business.

There are generally two categories of SMO methods, which if fully exploited and applied in social media, in the right way, will boost your return on investment;

1.       Promotional activities such as comments, competitions, discussions and status updates or news and reviews which would all lead to elements and links on your website to draw the traffic you desire.

2.       Social media content and features such as RSS feeds, images, sharing buttons, polls, user ratings and third party functionalities like videos and images which are proving to be more and more popular on the social sites.

Although reaching out to social communities to boost your brand image and margins is not an entirely new concept, the potential surrounding it is obviously enormous. The key to social media is to know how to leverage it and this would in turn depend on your ability and creativity to attract engage and converge both new and old visitors to your site. To achieve the desired results however, you have to identify what your desired market is and establish what it is that if you do, will evoke the strongest and most effective reaction from your potential consumer. Once you discover what this is, you may choose the site you wish to leap frog onto. It is important though to take time to understand the focus of each individual site. It is better to create online campaigns geared toward specific social media sites rather than splashing it over all over the Web. Also resist the temptation to spam all over the web and remember that the more unique your strategy, the more exciting it will turn out to be to your visitors and the greater the likelihood that they will subscribe to whatever it is you wish them to purchase.

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The power of Internet Marketing

There was a time when marketing was done inside of a rather small box. You could make a commercial for television, put an ad in a newspaper or magazine or simply go and hand out flyers. While these methods are still used to varying degrees, the Internet has changed the way marketing works. There are a number of ways that Internet marketing has changed our advertising world.

Internet marketing has exploded through e-commerce. This is the act of buying and selling products or information online. E-commerce is powered by Internet marketing, and can not be accomplished without some type of marketing plan. While many e-commerce businesses use traditional marketing methods, the majority of what they do is online.

Internet marketing is done in many ways, but one of the most popular is through Google ads. Google ads are placed on content throughout the Internet, and then those ads are viewed by people. People click on the ads, and then get sent to your website for money making opportunities. You then pay Google a predetermined cost for the click. This is called PPC (pay per click) and has been around for a while.

Another effective Internet marketing plan is that of social media optimization. This means using blogs, websites, social networking websites, press releases and the like to spread the word about your business or website. You can do this by commenting on blogs, websites and so on and leaving your links to your website. Some do it through posting articles and press releases. You can also use social networking sites such as Digg, Stumbleupon, Twitter or the ever popular Facebook. These websites can send your social media optimization through the roof and they are the most common way to make your website a viral sensation. Many are now using YouTube to post videos about their business or website.

Affiliate marketing is yet another way to send your Internet marketing efforts through the roof as it leverages the power of many. You can sign up at Clickbank or any number of affiliate marketing places, and sign up to have others promote and tout your business or product. Every time someone makes a sale for you, you pay a commission to them. This gives them incentive to sell more great products, and make you even more money. The circle is fantastic because they post advertisements all over the web trying to sell your product, thereby increasing your clout and SEO in the process.

SEO is search engine optimization and it is at the core of every Internet marketing effort. This is the method that one uses to make sure that the search engines such as Google, Bing and Yahoo list their websites in the search engines. When someone puts in your keywords, you want your website to be listed at or near the top of the search engines.

Internet marketing is not limited to these methods, but this represents many of the most common ways. If you own a business or website, then learning about these important methods can mean a great deal to your success.