They say that Rome wasn’t built in a day – and neither was your business. You’ve worked tirelessly to create your brand and your company’s image. You’ve gone above and beyond your clients’ expectations to build a satisfied following for your business. You’ve hired the best in the business when it comes to marketing, optimization and have finally landed one of the coveted top ten spots in the search engine results. Suddenly, traffic to your site drops – significantly, too. You do a search of your company’s name to find out if you’ve slipped from your high spot on the search engine totem pole – only to find that yes, you have and negative feedback is to blame.
This negativity can appear anywhere – review sites, testimonials on other websites, message forums or even blogs. Sometimes they are made by a disgruntled customer that you cannot satisfy, no matter what you do, but often times they are fabricated by the competition in an effort to sabotage their competitors’ business. You never know where or who it’s going to come from, but once it’s there, it can have dire effects on your business in terms of lost customers, lost traffic and lost revenue. If you have found yourself in this situation, the good news is that Gavilles SEO has a solution.
The SEO and content management professionals at Gavilles are now able to offer our clients Reputation Management services. We take a multifaceted approach to shed a positive light on your business. Search engines use complex formulas called algorithms to decide how web sites are ranked. Because these formulas are constantly changing, your strategy also has to constantly change in order to replace the negativity with the truthful and positive information about your company.
Our Reputation Management experts will research the offending sites and develop a plan to replace their misinformation with true, correct and positive information. This is done by generating positive feedback on your company through a variety of different Internet platforms. Using specialized Social Media Marketing tactics combined with our SEO expertise, we are able to create feedback that is not only positive, but that can also land you well ahead of your competitors in terms of search engine placement.
Then, we optimize that positive feedback so that it ranks in tandem with your company website within the first page or two of search engine results, while pushing the negative commentary down further in the results, out of view. Once this balance exchange has been established, we continuously monitor the situation to ensure that the negative feedback your site has received stays well out of the first few search result pages.
Word-of-mouth advertising is a double-edged sword. It can be the best publicity that your business receives or it can be the worst publicity that your business receives. If your website is struggling due to unscrupulous word-of-mouth advertising, schedule a consultation with the experts at Gavilles SEO. We will show you not only how to come out from under it, but also how your business can, literally, rise above it.
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